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For every 10 stems of fresh cut red roses sold in Europe during valentine’s season, 3 stems are from Kenya. In this regard, Kenyan reds are expected to perform well during this romantic season. Days before February 14th, rose growers looking to cash-in had already started flushing their reds so that they could have enough stems to meet the demand. This is the time of the year when most Kenyan rose growers/exporters make about 30% of their total annual sales.
Valentine’s Day is celebrated in many countries and is an important holiday for the flower industry.
For weeks, growers, importers, cargo agencies and auctions were busy delivering the flowers on time at their destination.
Eagle-Linkflowers.com
Valentine’s Day Floral Statistics From Florists
It is estimated that more than 250 million roses are produced for Valentine’s Day.
| Holiday Ranking(Based on consumer purchases of fresh flowers and plants for holidays at all outlets.) | Transactions (of all holidays) | Dollar Volume (of all holidays) |
| Valentine’s DayValentine’s Day is the number one holiday for florists and for floral purchases, and second to Christmas/Chanukah in dollars spent. | 30% | 28% |
| Christmas/Chanukah | 26% | 29% |
| Mother’s Day | 26% | 24% |
| Easter/Passover | 9% | 6% |
| Thanksgiving | 8% | 8% |
| Father’s Day | 2% | 4% |
Valentine’s Day is more a flower event than a red roses event. The flower turnover was almost €100 million, the highest ever turnover for flowers in one week. Turnover grew by 9% compared with week 6 in 2016. The number of items declined by 5%, while the average price rose by 15%. In the last full week before Valentine’s Day, the turnover was € 142 million.
300 million stems
Of the total supply of 300 million stems of cut flowers in this week, one-third consisted of roses, one-third of tulips and one-third for the rest of the assortment. The supply of tulips and roses was under pressure: the supply of roses decreased by 8%, the supply of tulips by 11%. The majority of the roses came from abroad, only 20% of the total supply of roses came from the Netherlands.
Growth in turnover of houseplants 11%
For houseplants, the growth was derived more from the quantity of items. The supply increased by 7%, and the average price rose by 4%. It became evident from the proportion of supply of the different products that plants are not as important gifts on Valentine’s Day. The supply of pot roses increased by 10%, while the number of Kalanchoë – not really a Valentine’s Day plant – rose by 43% and thus showed the greatest increase
