Can the Kenyan flower market surpass Holland as the flower hub?

Kenya is investing to become the flower hub of the world

Kenya as a flower hub and leader in flower market has grown rapidly in the past few years. With low cost and perfect climate the Kenyan flower business is already a 1/2 billion dollar market. They are sending 60% of their flowers to Holland for exchange and 40%to other countries. Will they surpass Holland production in the near future.

Kenya remains to be the forth largest global player on the wholesale fresh cut flower export market, after the Netherlands, Colombia and Ecuador. Holland is mainly a re-exporter of flowers though they also have local flowers but may be in the coming future considering the intense marketing and huge investments in the industry in Kenya; This country may surpass Holland as the flower hub.

Statistics show that Kenya is contributing over 35 percent of the world flower trade and continues to compete with countries such as Ecuador and Colombia in the world flower business. In Africa, Kenya is the leading flower grower and exporter, beating other producers such as Ethiopia and Tanzania.

Kenya has been attractive flower producer because of her favourable growing conditions, cheap skilled labour and rising demand for competitively priced flowers in the main destination markets. I assume that’s public knowledge.

No wonder Kenya is in the top 5 countries that exported the highest dollar value worth of flower bouquet. #4 to be precise as shown below.

Netherlands: US$4.7 billion (48.1% of total flower bouquet exports)
Colombia: $1.4 billion (14.1%)
Ecuador: $798.4 million (8.2%)
Kenya: $698.5 million (7.2%)
Ethiopia: $610.4 million (6.3%)

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Roses from Kenya – The Backbone of The Kenya Market

The temperatures during the day vary between 20-25 degrees which is perfect for growing thick stems and big buds. The lower temperatures at night assure strong and vivid colors of our roses.

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