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Two Occasions: Valentine’s Day Vs Women’s Day
Every year during Valentine ’s Day and women’s day flowers sales have been peaking and sometimes to an all time high. You have wondered why/ or wondered why the two days even exist or even wonder what does Valentine’s Day entails about? Or what does women’s day entail about? And also wondered as a florist how to grasp a slice of this peak in sales, we will talk all about the two occasions (Valentine’s Day Vs Women’s Day) and resolve how they came to be and why flowers are symbolic in both of them.
Origin & Purpose
Valentine’s day or sometimes also referred to as Saint Valentine’s Day. It all started as a day to celebrate Saint Valentine, who was executed on February 14 and martyr soldiers. The soldiers were executed for getting married which was illegal for soldiers while Saint Valentine for conducting the weddings. The day evolved into celebrating love by couples and family, the symbol of the heart and the cupid come to be associated with it later on.
The International Women’s Day started after a march of women demanding equal rights and pay in workplaces back in 1908. The day was then proposed to be on March 8th to celebrate the social, economic, cultural and political achievements of women. March 8th has also evolved to be a day for calling to action the society to accelerate gender equality.
Gifting
Valentine’s Day and women’s day have both been celebrated by gifting presents to another person; let’s look at the common gifting items.
Flowers
Valentine’s Day has always been celebrated by gifting red rose flowers, single roses or Bouquet roses, to the spouse, girlfriend, or a loved one like a mother, sister, and grandmother. The red roses signify romance or love, thus the use of red roses becomes more effective in expressing one’s gratitude. In the present, more flowers variety have been used in gifting women on valentine’s day varieties like Peonies, Gerbera daisies, Tulips, lilies, perfumed roses, carnations.
Whereas Women’s day, there are several varieties of flowers that are used depending on the country you’re in where some flowers are more popular than others. Women’s day flowers range from Roses, Tulips, Orchids, Carnations.
Experience
Millennials and some men celebrate with their Spouses or girlfriends by gifting them experiences like cruises, spa appointments, Safaris and many more.
On women’s day, that trend hasn’t caught up well where the men still use flowers as a way of gifting to them
Sales
On Valentine’s Day; sales of flowers, Chocolates and jewellery increase significantly with prices of red roses flowers approximately doubling. The day brings a very high demand of the red roses and also red colour flowers from other varieties, this the period florist target most to increase the sales of flowers.
Women’s day popularly celebrated in Russia and CIS countries the demand for flowers increases significantly. On this day the prices of flowers hike up to sometimes an all-time high that’s why flower vendors strives to acquire a piece of the demand.
Conclusion on Valentine’s Day Vs Women’s Day
Women’s day and Valentine’s Day are totally different occasion both celebrating women. Everyone who celebrates the women seeks flowers, in turn increasing the demand. For a flower vendor, this is one of the ideal opportunity to achieve the highest sales of the year.
