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The first day of school in Russia – Knowledge day (September 1) – Florist Preparation Tips

/ by James / in Advice for Florists
Fresh Cut Flowers

The first day of school in Russia – Knowledge day (September 1):

Where –

The Commonwealth of Independent States (CIS): Armenia, Belarus, Kazakhstan, Kyrgyzstan, Moldova, Russia, Tajikistan, Turkmenistan, Ukraine, and Uzbekistan. After the summer holidays the children go to school. The first day of school in Russia is a celebratory day. Children’s dressing up and giving flowers to their teachers. September 1, Knowledge Day in Russian schools.

Getting Prepared for The first day of school in Russia – Knowledge day (September 1) in a Flower Shop

Social Media

  • Plan your Social Media advertising campaign / promoted posts / Facebook Adds / Instagram Adds /
  • Prepare all these at least 3 to 4 weeks before hand as you won’t have time in the run up and if you leave it till the last minute you won’t do it properly if your rushing or panicking

Keep in mind

  • Who is your target market? Male / Female
  • What is your target market age group
  • What is your target location? Local / 10 mile radius
  • Run a competition for a Free bouquet of flowers on different social Media Platforms
  • Schedule post on your social media for the week coming up to The first day of school in Russia – Knowledge day (September 1), you won’t get time to post
  • Have photos taken and ready to post prior to the day.

Prepare your Local Advertising

  • Door to door leaflet drop if you feel it works for your business
  • Local newspaper advertisement – think about offering them content to run in conjunction a competition for a The first day of school in Russia – Knowledge day (September 1)
  • Radio competition & advertising – offer a bouquet/ plant as a prize
  • Temporary outside signage – maybe check out any empty premises that you can post signage in for the week prior
  • Temporary “A” boards outside on footpath
  • Local advertising boards in shops/post office / doctors surgeries / local companies/factories/colleges

Things to be preparing in your shop

  • Have you enough in stock? Especially for roses and chrysanthemums
  • Pre-Arranging – for hand tied bouquets
  • Add flower food into the plastic inserts
  • Pricing – If possible have a lower price point with 30 or 40 cm roses for cash and wrap
  • Single Roses – Have plenty of single roses wrapped and ready.
  • Check last years sales – this will give you a good idea when pre-ordering flowers, If you don’t have records from last year start keeping them for this year, these records will make life so much easier for you next year.

After The first day of school in Russia – Knowledge day (September 1)

Show Appreciation – Give your staff a token of your appreciation for their commitment to making The first day of school in Russia – Knowledge day (September 1) a success – free flowers to bring home maybe??

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