As a florist, you have been helping people celebrate popular occasions and holidays by creating custom arrangements, been doing weddings and creating arrangements for special occasions. You also have yearned to keep your customers close, social media will help you improve your interactions. Social media is a great tool that if utilized well to its full potential you will score high in getting numerous customers, build your florist brand and also increase your sales. But before you embark on this strategy you need first to be aware of the best practices that will work best to fully see its potential.

Florists Free Resources

social media as a florist.

Let’s run through some of the best practices that will help you use social media as a florist to its broad potency.

1. Choose the right social media platform.

Not all platforms can work for you, you need to first define your target audience and then research and find out which platform they use most. With this information, you will be able to settle on the best social media as a florist platforms

2. Make Content.

Content is the most valuable element in social media. Create engaging content for your audience. Educate them more about flowers or floral designs. Offer them special deals or discounts. Connect with them on a personal level where you will be able to learn more about them, this information you can use it to redesign your products to their needs.

3. Personality

Let your accounts have a personality, be yourself when posting or create a believable personality and be posting based on it. Remember that people are on social media to have fun and interact therefore don’t push for ads only engage your audience with humor or engaging topics of current affairs. Also, interact with other posts and other florist brands to learn from each other.

4. Be consistent and persistent

Keep on posting daily, learn when your audience is mostly online and curate your posts according to the times. Be persistent when posting by keep on reminding the audience of the offers you are offering.

5. Have something to celebrate

Look for something to celebrate each time may it be followers milestone, occasions or holidays and curate your post to the themes of the occasions, for example, have a red theme during valentines day period. Do not forget to give offers they can’t resist thus giving your audience something more to celebrate.

Florists Free Resources

Hope these ideas will help your personality shine through on social media. And remember, no matter how big or small your florist shop is, be present, be real and build trust with people. Building followers takes time, but they will be there for you when you need them most