Floral business earns a lot of income especially during occasions such as mothers day, valentines day and women’s day in some countries. But other days of the year business is always slow with few orders. The need of coming up with ways of making your business profitable during these days arises.

Make your floral business profitable during the low seasons.

1. Use all your flowers – You must make sure few flowers go to waste, for the older flowers that are still usable create bouquets arrangements that you sell at discounted prices.
2. Reach out to other businesses such as event planners, wedding planners, Hotels and form a business relationship. This will link you up to new customers or vice-versa, you can also offer mutual discounts to customers that use your services. Link up also to each other websites
3. Offer additional items in your shop that complement flowers.- a male customer would want a bouquet of flower for his wife but instead of letting him go to another shop to buy a card or chocolates, you could offer to sell those in your shop. Other items that you could offer as additionals are flower baskets, flower food or balloons. Do not let that money go elsewhere.
4. Do not rely on your shop only to sell go to other avenues such as markets, city fairs city festivals. Have a habit of attending local occasions for example city fairs and use that avenue to sell and market your flower, If there are market days make sure you have a stand and use that avenue to generate revenue.
5. Keep your expenditure as low as possible. Evaluate how much you are spending on things like rent of your space, see if you are paying too much, Check how much you are paying for your bills also compare your suppliers see which one helps you save.

Bonus

Another bonus way to make your business profitable is to provide different avenues for your clients to place their orders. This can be achieved by adding the products to your website, email and social media accounts such as Facebook. the easier you make for your clients to make the order the high the chance they will do so.