English
French
German
Small scale cut flower producers from Kenya are now adapting to market demands and their own interests to make sure make sure they won’t become interchangeable in the supply chain. Making bouquets is a way to secure their position.
Besides diversification from the competition, Smallholder farms and Tech Agribusiness Firms Like Eagle-Link Flowers see that making bouquets at source is cheaper than doing it in Europe
Every flower in the bouquet needs to be of high quality. If one flower in the bouquet does not meet the quality standards, the whole bouquet can be rejected and this is role that is taken very seriously as a self regulating mechanism of Tech Agribusiness Firms Like Eagle-Link Flowers.
Demand
The demand is increasing slowly. Besides the fact that it is cheaper for the importer to buy the ‘packed at source bouquets’, they are also fresher. Fewer hands touch the flowers. Eagle-Link Flowers mainly sells directly to countries all over the world (among others Australia, China, Japan, the Middle East, Russia and Europe), but the main demand for bouquets comes from Germany, Norway and the UK.
Designs of the bouquets
Who designs the bouquet? The designs are made together with the customers. Eagle-Link Flowers often make a design and send samples, but some client own design departments that can work on different designs as well.
