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At Eagle-Link Flowers we strive to connect our brand with our partners; the wholesalers, retailers, wedding and events by providing them with marketing materials and technological ability so they can use to facilitate the sale of our fresh cut flowers that we offer. in this program we also play a major role in strengthening the relationship between our brand and retailer, ultimately building a strong brand preference with each independent retailer.
What Is Brand-to-Retailer Marketing
It is connecting a brand to its retailers. We’re a Wholesaler of Fresh Cut Flowers and Trusted Florist Supplier and in our retailing program we align our brands with our partner wholesalers and florist to drive sales for both parties.
1. Why is This Importance – History: Historically, B2B Supplier were more powerful than retailers, If a retailer didnt comply with a some Supplier demands, the Supplier could refuse to supply the retailer and perhaps opt to work with its competitors instead.
2. Modern Retail Marketing: Technology and other factors have made suppliers rethink of how to compete in more diverse and congested marketplace. Our Wholesalers, Retailer Florists, Supermarkets and Event designers are our contact with the customers. Its imperative that we are providing them with all of the best tools in order for them to be successful in our category.
3. Power of Retail Brands: B2B Businesses like us can think of retailers as liaisons. That’s because the retailer, in putting your products in its stores, has vouched for your business.
What are the types of challenges that our retailers face? How does Eagle-Link Flowers support them through these challenges?
Most retailers dont have internal marketing teams. Our Retailers are struggling with generating foot traffic right now. Its become a matter of figuring out how to use digital marketing to drive brick-and-mortar traffic and not just website traffic.
Connecting through collaborative Digital Marketing
With Eagle-Link Partner Program, we can invite all our retail partners to easily promote your brand online, in a way that highlights their local stores in their areas. We give them access to marketing materials, the technology to run a successful business and most of all direct all our foot traffic to their stores. It is clear there is a competitive advantage to supporting our Partner retailers with digital marketing materials and striving for cross-team collaboration. Join Us Today.
The Goal
To successfully engage local customers on digital channels and drive them to be in-store customers of our partner retailers
