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Are you having trouble to retain customers in your flower shop? Having frequent or loyal customers is a great way of growing and turning your business to be more profitable. To retain customers doesn’t only entail having a professional florist only, Being friendly or having quality customer service can go a long way in creating a personalized relationship with your customers.
Retain customers in your flower shop
Here are some of the best practices that will help you retain customers and turn them to be your loyal customers.
1. Have a variety, favorable price and uniqueness
As a florist, you should provide different varieties of flowers at your shop giving your customer numerous choices to choose from. Creating an attractive display of the flowers will compel the customer to buy and also having a favorable price range for your flowers, having a way of providing your flowers in a unique way will add much in creating loyal customers for your flower shop.
2. Focus more on service more than on money
Have a focus on providing excellent service rather than making more money in this way customer will more like you due to the service you provide. You can improve this more during occasions when your competitors are more in getting more orders, you can strive to have discounts like free delivery or improving more on delivery. In this way, customers will be attracted to your way of business and end up retaining you as their florist.
3 Offer gifts to loyal customers
For your frequent and loyal customers, you can retain them by showing them gratitude through offering them free gifts such as calendars, personalized thank you cards, discounts on their birthdays and many other ways.
4. Keep on reaching out to your customers
Be active by constantly engaging your customers informing them of new discounts. have social media accounts where you can engage your customers with different info about flowers, have their contact details to keep sending them updates and appreciation messages, show them that you do care about them.
5. Pay attention to details
Being keen to little details goes a long way in attracting customers to your shop.Keep your shop clean and the flowers neatly arranged in beautiful vases or pots. Discard any withered flowers. Decorate your shop beautifully also you can paint your shop with beautiful floral patterns. Having a simple payment procedure will also go along way in retaining your customers.
Retain customers in your flower shop: Using these tips you will see improvement in your customer numbers and the frequency of some customers will increase.
