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Come Valentine’s Day, flowers won’t be the only things blooming. Prices will also be going up; especially for red roses. Valentine’s Day is the biggest day of the year for the flower industry, many florists have already drastically increased their flower orders anticipating stronger consumer spending come February 14th. Most florists started ordering their roses as early as October to flower farms in order to get the best deals.
Come Valentine’s Day, flowers won’t be the only things blooming. Prices will also be going up; especially for red roses. Valentine’s Day is the biggest day of the year for the flower industry, many florists have already drastically increased their flower orders anticipating stronger consumer spending come February 14th. Most florists started ordering their roses as early as October to flower farms in order to get the best deals.
The question is; why do roses cost more come Valentine’s Day?
Growing and transporting the flowers:
When farmers produce roses for Valentine’s Day, they cut back the stems of plants in order to time them to be ready for mid-February. That means rose plants that are normally productive won’t produce full rose buds for 10 to 12 weeks. This leads to a period of lost production and income for the grower which they recover by increasing the price of the next crop.
Then, when those plants do produce, the farmers need additional labor for harvest, because the roses are processed manually. That requires temporary labor to help the permanent employees harvest, process and pack; up to triple the normal volume of roses. These extra labor charges are also passed along.
Regardless of where the flowers have come from, the need for cargo space in planes and ships rises substantially in February in anticipation for the big day.
In addition, the extra trucks and drivers are needed to haul the roses around the country.
The added transportation cost increases the cost to the end consumer.
Finally, demand on that day increases, automatically leading to an increase in price.
In order to lock in the best price, order your roses early, before any customers have placed orders with you. This will protect both you and your customers from the pinch the increase in flower prices will come with.
