Why Florists Should Attend Cut Flower Exhibitions – Here Are The Top 10 Flowers Trade Show Benefits

When it comes to networking in the floral industry, there is still no substitute for face to face meetings. Cut Flower Exhibitions will give your business or product a different face with renewed worldwide attention especially from fresh cut flower buyers.

When it comes to networking in the floral industry, there is still no substitute for face to face meetings. Floral Trade fairs will give your business or product a different face with renewed worldwide attention especially from fresh cut flower buyers.

Why Attend Cut Flower Exhibitions

1. Exhibitions are open to a large and sometimes diverse range of audiences (usually the general public). This provides you with a perfect platform to promote your product or service to a broader group that may have little or no knowledge of your products and services.
2. One of the methods we use to get in front of our customers and have some one-on-one time is attending trade shows.
3. One of the main benefits of attending a trade show is consolidating that purchasing process down from a timeline of weeks to a single day
4. Cut Flower Exhibitions are an avenue to increase productivity or boost efficiency
5. find solutions to our challenges; reduce costs; seek inspiration or new ideas
6. develop international contacts
7. improve industry knowledge and discover the latest innovations/trends; meet experts or improve sales
8. Trade shows are generally targeted at an industry and people involved or interested in that industry. Exhibiting at a trade show can be a great way to advertise to a target market and create brand awareness.
9. By attending a trade show, you can figure out which companies sell what they are looking for, and which solution is the best for them
10. As you walk around, you can immediately compare numerous companies products, prices, and services. These are also good places for you to discover new companies.

Cut Flower Exhibitions – When it comes to networking, there is still no substitute for face to face meetings.

Here are my tips to get the most out of networking:

• Get people to talk about themselves first so you know how to frame what you say about your business to suit them.
• Always have business cards and lots of them.
• Follow up with personalised emails where appropriate but do not spam.
• Use case studies and refer to real customers. Give context to your work. It makes it much more memorable.